For nearly a century, the Disney brand has been synonymous across the globe with magical family moments. Yet surprisingly, the company traditionally has ceded innovation and creation of consumer products in lieu of licensing their portfolio of characters. When Disney's new business group contacted Boombang, we helped steer them onto a new path, developing more than 35 products in 8 categories within 24 months.

Bringing Disney Magic to Merchandising

Instead of focusing on characters, we sought to create a consumer products brand with classic Disney character. From kid-friendly kitchenware and baby feeding utensils to consumer electronics, we incubated and designed fun, easy-to-use goods imbued with Disney’s unique sense of wonder and whimsy. None of the items featured Disney cha‍‍‍racters, yet all captured an inherently Disney look and feel.

Wonder & Whimsy

Boombang revolutionized the way Disney approaches product development partnerships. The year after our collaborations launched, Disney’s Consumer Products division showed an additional $66 million in annual revenue. By bringing Disney into the home in new and inventive ways -- the kitchen, youth electronics ($570 million market) -- Boombang increased Disney’s brand exposure as an integrated part of a family’s everyday life by 11%.

Dreams Do Come Tr‍‍‍ue

The Happiest Products on ‍‍‍Earth‍‍‍



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