Long recognized as the leading name in men's condoms and personal lubricants, Trojan knew that women desire and deserve sexual satisfaction as much as men. So with Boombang's help, they set out to explore the best ways to finally service the fairer sex.
The ultimate goal was to help women—who constitute more than 50% of the potential purchasing market—realize and embrace the joys of being sexually empowered.
With a simple guiding insight that women were looking to spice up their intimate relationships, both alone and with partners, Boombang and Trojan dove deep into exploring the growing category of self massagers, making sure to preserve all vital safety factors and adhere to best practices concerning pregnancy and STD prevention.
The resulting line, called Trojan Vibrations, is a whole new suite of completely redesigned massagers for women that broaden Trojan's brand appeal and expand their category reach. Eight new "sexcessories" of various shapes and sizes, designed to appeal to, well, all shapes and sizes.
Since its launch, the Trojan Vibrations line has enjoyed vigorous performance wherever it's sold (including online and at major mass retailers such as Target and Wal-Mart) and generated approximately $50 million in incremental annual revenue.
In addition to the product design and development of the Trojan Vibrations line, Boombang also helped create the positioning strategy, exploring every angle from health, fashion, fantasy, and fun.
Trojan's current business goal is to leverage that $50 million revenue to eventually own the $15 billion sexual accessories category, further establishing them as the go-to brand name in the bedroom and beyond.