When Perfect Fitness wanted to modify and update the ageless ab wheel—a staple of the $3.2 billion consumer fitness equipment market—they knew exactly where to turn. After the successful collaboration with Boombang on the Perfect Pushup Basic device (which sold more than 6 million units), working together again on the Perfect Fitness Ab Carver made perfect sense.
In another example of how we customize our collaborative process for each partner, Boombang worked with Perfect Fitness to identify key areas of improvement for a new version of this workout staple, including making the new design easier to use, more effective, and more accessible for the novice while allowing expert users to tune the resistance level to match their level of fitness.
Boombang started with a sketch on a napkin and a wish list of desired features that Perfect Fitness believed would increase the ab wheel’s versatility and justify a premium market position.
Numerous prototypes followed, resulting in our invention of a spring and clutch system with adjustable levels of resistance and a motorcycle-inspired contact patch allowing users to not only roll but also more effectively focus on targeting the oblique abdominal muscles and see better results faster.
The result was an immediate hit. Researched, designed, and engineered by Boombang in collaboration with the Perfect Fitness team, the Perfect Fitness Ab Carver sold over 800 thousand units sold in two years and became one of this century’s most successful home fitness products.
Today, the Ab Carver is the best-selling ab wheel on Amazon and Perfect Fitness’ second-best seller out of 50 fitness products. Best of all, it serves to further the company’s ultimate purpose of modernizing fitness products so that real, functional benefits can be enjoyed by a wider range of people.